Reflection Paper Essay Example | Topics and Well Written Essays - 750 words - 11

Reflection Paper - Essay Example In my final media project, I have selected human sensory organs as the tools to convey the theme of my project. These tools are human eyes, nose, mouth and hands. These images are all paper cutting from different magazines. The participant is asked to paste these images on a blank canvas having blindfolded eyes. The reason for blocking the sight of the participant was actually to make a clear distinction between sight and feeling. Having blindfolded eyes the participant would feel these image cuttings without the help of eyes. The basic reason for putting all the image cuttings on one canvas is to give a brief concept of new media. These days the media is also playing the same role of putting all things at one place. For this reason I have selected this theme to truly present the picture of media. This may include social websites also. These websites, which actually called as the social networking sites are now used for any purpose. Businesses are using them to advertise their products. People use them to expand their social relationships. All the activity has been done blindfolded. Therefore I can assure my viewers that the outcome of this project is the true depiction of the participant’s feelings about the image cuttings. The essence of the project was to feel the image and then paste it on the canvas as they want to see it. I must say that I am successful to achieve my expected outcomes as the resultant canvas is the perfect picture as I expected. There is no regularity in the pasting of the image cuttings of the sensory organs and that is what I want to show that Media is playing the same role. Sometimes there is no connection between content of different programs but still people follow them in a blindfolded manner. The reason for using magazine cuttings as the tool in my media project is that I want to depict media in the form of the magazine. The technique of appropriation says that using one object to convey the message of other and in my

Sports Drinks Industry Analysis Essay Example for Free

Sports Drinks Industry Analysis Essay Coconut water is technically a fruit juice, extracted from coconuts. It is a popular refreshing beverage widely consumed in tropical countries, commonly sold fresh by street vendors still in its green shell, and drunk through a straw. Euromonitor Internationals soft drinks data shows that Brazil is currently the worlds largest market for packaged coconut water. Coconut waters success in Brazil indicates that major opportunities exist in other tropical countries where the drink is part of local beverage consumption culture, such as Indonesia, India, Malaysia and Ecuador. At present, virtually all coconut water in such markets is still consumed fresh rather than packaged. However, as these countries packaged food and beverage markets continue to develop in terms of sophistication, consumers will eventually be compelled by the advantages of purchasing their favorite liquid refreshment in an easily portable, convenient and hygienic format to suit consumption occasions in more formal environments. Seeing the marketability and increasing demand for coconut beverage, it gives the proponents an idea to establish this kind of business through feasibility study. Since there is no existing industry of tonic drink in Sultan Kudarat, it will encourage investors to invest in a newly proposed project. G. BRIEF DESCRIPTION OF THE PROJECT COCO DRINK is a natural isotonic beverage that is high in potassium and other electrolytes. Great for any active lifestyle, it is an effective rehydration beverage for before, during or after exercise. COCO DRINK is a milk-like beverage product that was process through spray drying technique that can be reconstituted in hot or cold water. For those unflavored drinks, it has a milky-white color, bland or neutral. It has a smooth mouth feel and safe to drink, with long shelf life and is cheaper than dairy-based milk drinks. COCO DRINK is also available in different blends, such as coco-Choco, coco-ube, coco-pandan, and other natural flavorings. These are available in bottles, cans, and tetra-packs. H. RISK AND MITIGATION RISK MITIGATION Peace and order Coordinate with the Philippine National police in the locality in case unnecessary events will occur. Unavailability of raw materials Seek for other suppliers of raw material to meet the daily demand and to make raw materials available at all times. Theft/ pilferage Built- in Close Circuit Television would be of help in determining fraud in the business. Hire a well oriented and trust worthy employees. Facilities Malfunction Check and maintain the facilities weekly. Purchase a high quality equipment to meet its useful life. Hire qualified and responsible operator. Product spoilage Refrigerate and freeze the product to prevent from spoilage. Pasteurize the coconut water to prolong its shelf life. Fortuitous events such as, earthquake and fire Secure the building and personnel through insurances. Presence of other tonic drinks. Promote the health benefits of COCO DRINK Develop good technical and marketing strategies. Produce high quality products. I. DEFINITION OF TERMS Electrolytes- is a solution that is capable of conducting electricity. (Electrolytes are commonly found in fruit juices, coconut water, sports drinks, milk, and many fruits and vegetables) Rehydration- is defined as the excessive loss of body fluid. Isotonic- Pertains to a solution in the body having the same osmotic pressure. (Sports drinks are sometimes designed in an isotonic way to assist athletes in rehydrating while balancing electrolytes). Pasteurize- is a process of heating a food, which is usually a liquid, to a specific temperature for a predefined length of time and then immediately cooling it after it is removed from the heat. (This process slows spoilage due to microbial growth in the food. ) Chlorinated water- is water added by chlorine and serves as a method of water purification to make it fit for human consumption as drinking water. J. SUMMARY AND FINDINGS A. MARKETING FEASIBILITY Energy drinks market has experienced significant growth in recent years owing to the craze toward high activities. The proposed project will be materialized in the form of quality products. The target customers are local markets through pharmaceutical drug stores, health and food stores, grocery stores, supermarkets and the likes. B. TECHNICAL FEASIBILITY The manufacturing company will operate 8hrs/day at 26 days a month for 12 months. In terms of technology, the company is aided of modernly designed factory equipment to ensure effective and efficient operation. The company is concerned to improve the quality of its product by choosing the right technology to fill in the packaging that cannot be spoiled by weather or other factors. C. FINANCIAL FEASIBILITY Based on the financial assumptions and projections, the project has the capacity to absorb all the expenses even there is a yearly increase in expenses. Moreover, the company has continuous increase in income yearly. D. MANAGEMENT FEASIBILITY The proponents are all capitalist partners. They will both contribute an equal amount of money or property to start the business. The manager will be responsible in establishing management. They will be responsible for the effective and efficient operation. The personnel will be hired based on the qualifications required. E. SOCIO-ECONOMIC FEASIBILITY The establishment of Coconut Tonic Drink will contribute to the economy particularly of Sultan Kudarat. It will encourage investors to venture because it has no existing industry here in the province yet. It will help to generate additional income to the government through taxes. F. CONCLUSION Based on the findings, supported by the financial projections, the establishment of coconut tonic drink is feasible. It is feasible because of the increasing demand of energy drink and nutritious beverages in local market. It will help generate additional employment in the community and improve domestic production by providing market opportunities. G. RECOMMENDATION Based on the assessment and result of the study, the following are recommended: 1. The company should find ways and means to improve the quality of their products to meet the standards and satisfaction of the customers. 2. Manage the risks that may occur in their dealings with competing companies. 3. Other studies should be conducted to determine other processes to prolong the shelf life of the product, without adding chemicals and to preserving its natural flavor. I. INTRODUCTION Coconuts are different from any other fruits because it contains large quantity of water. When immature they are known as tender-nuts or jelly-nuts and may be harvested for drinking. When mature they still contain some water and can be used as seed nuts or processed to give oil from the kernel, charcoal from the hard shell and coir from the fibrous husk. Coconut water has a numerous health benefits associated, including improved digestion, boost immune system against certain infections, and aids in regulating body temperature. These are just few of the many benefits drinking coconut water can provide. Drinking coconut water daily may help to improve skin elasticity, and avoid wrinkling by keeping the skin well hydrated and providing rich nutrients to nourish, making it looking smoother. Coconut water can provide wonderful alternative to some fruit juices and whole milk, since it contains less fat and calories, and no cholesterol. Compared to energy drinks, coconut water contains less sodium, no sugar and more potassium. Through pasteurization, matured coconut water can be processed into tonic drink that is good alternative for electrolytes and milk. Coconut water could be added a mild flavor and commercialize to public. Of all natural beverages from Mother Nature, coconut tonic drink is an ideal drink, aside from water, to quench thirst and provide renewed vitality and energy for our body with all the basic nutrients, protein and vitamins this. II. MANAGEMENT ASPECT A. FORM OF BUSINESS ORGANIZATION The form of ownership is partnership which owned by the proponents namely: Sharmaine Alimajen and Hyaseth Hope Berin. B. ORGANIZATIONAL STRUCTURE C. DUTIES AND RESPONSIBILITIES OF OFFICERS AND KEY PERSONNEL The data for officers and key personnel are shown in the following job classification and its corresponding capabilities. POSITION NO. OF EMPLOYEES REQUIREMENTS RESPONSIBILITIES OWNER 2 Must be 25 years old and above, male/ female. Financially capable of putting up the business. At least Baccalaureate degree holder of BS Business Administration or BS Accountancy. With a strong vision toward the business. Can handle business operation in all aspect. With a good moral character. will act as a financial provider and has a power over his subordinates. MANAGER 1 Age 25 years old and above. With extensive experience in manufacturing company as Production Manager With strong leadership and communication skills. Knowledgeable in production planning and control. will be responsible for managing the day-to-day operations of the company. Making sure that major administrative and technical problems and concerns of the company and its clients should be monitored and addressed accordingly. Determines appropriate staff-management levels and implement strategies to ensure the efficient operation of the department. ACCOUNTANT 1 must at least a Bachelor’s Degree in Accountancy. Must have 2 years accounting work experience. Can work with minimum supervision, organized and possess good working attitude. Report to management regarding the finances of establishment. Analyze business operations, trends, costs, revenues, financial commitments, and obligations, to project future revenues and expenses or to provide advice. Advise management about issues such as resource utilization, tax strategies, and the assumptions underlying budget forecasts. BOOKKEEPER 1 Male / Female 21-30 years old. Must possess at least a Bachelor’s / College Degree, Finance / Accountancy / Banking or equivalent. At least 1-year experience as a Bookkeeper. Knowledgeable in preparing Book Reconciliation.record about the day-to-day financial transaction of the entity. Reports to the manager the financial condition of the business. CASHIER 1 Male/Female, 20-30 years old. Graduate of any four –year Business course preferably in Accounting or Banking Finance. At least 1-2 years experience in same field or clerical work. Have an experience in cashiering, check payments, remittances, reports, and transactions. will be responsible of receiving and disbursing cash. Enter purchases into cash register. Counts money, give change, and issues receipt. Maintain sufficient amounts for change. Calculates Discounts or references. Balances cash drawer and receipts. FACTORY SUPERVISOR 1 At least 2 year(s) of working experience as supervisor. Must possess at least bachelor’s degree in Business studies/ Administration/ Management. Engineering, as the job requires sufficient knowledge in plant mechanics. Control and monitors processes and operations that take place at a plant or factory. FACTORY WORKER 10 Male/ Female Highschool Graduate 18 to 30 years old Preferably have 1 year experience in production work. Willing to work overtime. will be the one to operate the factory equipment, in-charge of packaging and sealing the product. DRIVER. 1 Has a 6 months experience Male not more than 35 years old. At least high school graduate or college level Will drive truck to transport and deliver materials. Maintains telephone contact with base to receive instruction. Keeps record of products transported. Obtains customer signature or collects payments for delivered goods or delivery charges. Assists in loading and unloading truck items. Other task that might be assigned from time to time. SECUTITY GUARDS 2 at least have a 1-year experience as security guard. Male, 25-35 years old. Must possess at least a Vocational Diploma / Short Course Certificate. Willing to work nine shifting hours. whose duty is to keep the area free from espionage and other harmful individuals and attacks. D. LABOR REQUIREMENTS TABLE 2. 1 SCHEDULE TIME POSITION SCHEDULE TIME Monthly Salary Monday- Friday Saturday IN(am) Out(pm) IN(am) Out(pm) Manager 8:00 5:00 8:00 5:00 P 8,060 Accountant Visit only once a week Visit only once a week 4,000 Bookkeeper 8:00 5:00 8:00 5:00 7,280 Cashier 8:00 5:00 8:00 5:00 7,280 Factory Supervisor 7:45 4:45 7:45 4:45 7,800 Factory workers 7:45 4:45 7:45 4:45 7,020 Driver 7:45 4:45 7:45 4:45 7,020 Security guards 8:00. 5:00 8:00 5:00 7,020 Coffee break time will be ten minutes only anytime between: 9:30 A. M. –10:30 A. M. and 2:30 P. M. –3:30 P. M. Lunch break will be between 12:00 NN –1:00 P. M. (Monday to Saturday). E. BUSINESS POLICIES AND REGULATION These will be the formal statement and rules of the projected project to be implemented by the future management. 1. The manager will report all related problems and all project aspect to the management 2. The cashier is required to perform cash count every day and report to the management about receipts and disbursement every month. 3. Manager should report to higher authority major administrative and technical problems and concerns of the company. 4. The bookkeeper should present financial report monthly. 5. Segregation of duties shall be properly observed. 6. The operation shall be monitored regularly. 7. All transaction must be properly authorized and approved by the manager. 8. Information about the project operation shall be held strictly confidential and shall not be divulged to any person, except authorized by the manager. 9. Terms of sale will be on cash basis. In case of receivables, 30 days will be the credit term. 10. Help each employee to obtain his maximum efficiency and effectiveness through a updated training and development program. 11. Treat each employee with fairness and respect. 12. Recognize and reward efficiency, discipline, and dedication to duty and responsibility. F. PROJECT SCHEDULE TABLE 2. 2 TIME TABLE ACTIVITIES MAR APR JUN JUL AUG SEPT OCT NOV DEC Planning Building of factory Business permits preparation Canvassing and acquiring of office supplies, furnitures and office and factory equipments Positioning of purchased materials into the building Hiring of employees Negotiate to suppliers Formal start of operation III. MARKETING ASPECT A. INDUSTRY The coconut, popularly known as the â€Å"Tree of Life†, is one of the most important crops in the Philippines. It substantially contributes to the countries yearly income and is a major source of foreign exchange being an export winner. The Philippines remains as the world’s leading supplier of traditional coconut products. In 2010, 3. 56M hectares areas planted to coconut. Forty-eight percent (48%), (1,595,120 ha) of all coconut is planted to Mindanao and is produces fifty-six percent (56%), (8. 1M tons) of the total production. In Region XII alone, production of coconut was up by about 11%. Around 44% of coconut production of the region was in Sarangani Province. Cotabato Province contributed about 20% and Sultan Kudarat and South Cotabato produced about 18% each. Crop Production in region XII. The coconut production growth rate in first quarter is 11. 25% generally. (Source: regional Economic Situitioner-First quarter 2012). B. COMPETITION In Philippines energy drinks market, new entrants do not seem as a strong competitive pressure. The existing soft drink industry is already dominated by experienced dominant players with over century-long experienced. Other energy drinks dominate the industry with their strong brand name and great distribution channels. In addition, the energy drink industry is fully saturated unless the new entrants come with an acceptable differentiation. Despite the previously made optimistic postulation that coconut tonic drink could turn out to be the next Gatorade, there are other impediments still to be hurdled like widespread consumer unfamiliarity. These are the competitors existing: Extra Joss (PT Bintang Toedjoe) Lipovitan ( Taisho Pharmaceutical) Powerade (The Coca-Cola Export Corp) Gatorade (PepsiCo International Inc). Samurai ® energy drink (Coca-Cola Philippines) Cobra (Asia Brewery Inc) C. THREAT OF ENTRY Generally, when industry profits increase, it would be possible for additional firms to enter the market to take advantage of the high profit levels, over the driving profits for all firms in the industry. However, in Philippines energy drink markets, new entrants do not seem as a strong competitive pressure. Experienced dominant players already dominate the existing soft drink industry over century-long experienced. Other energy drinks dominate the industry with their strong brand name and great distribution channels. In addition, the energy industry is fully saturated unless the new entrants come with an acceptable differentiation. As entrants, the proposed project should truly â€Å"somebody† to be able to gain an absolute competitive advantage within this industry. If the product were distinct, there will be no fear of product substitution. Once the proponents gained an absolute advantage within the industry, they should deal with suppliers who may have strong bargaining power over pricing on the ingredients needed. D. MARKET ENVIRONMENT The COCO DRINK will be distributed in leading markets and drugstore all over the Province. E. MARKETING STRATEGIES A. MARKET The manufacturing company will produce a quality healthy drink that can renew vitality and energy for our body with all the wonderful nutrients, protein and vitamins this drink contains. The variety of flavours that COCO DRINK has gives consumers a wide selection of its taste preference. The selling of coconut tonic drink does not limit only within the locality but also to the nearby provinces. Products will directly distribute to supermarkets, grocery stores and health food stores. The selling price is is affordable which can reach by all people especially for low income. People can found COCO DRINK easily. The distribution spreads well until the end users. So that more people can have tonic drink as their energy drinks choice B. CHANNEL OF DISTRIBUTION The proposed business will act as a supplier of coconut tonic drink into local markets. FIGURE 3. 1 CHANNEL OF DISTRIBUTION C. PRICE STUDY In a research conducted, there is no existing industry of coconut tonic drink here in Sultan Kudarat. Since coconut tonic drink is the best alternative for electrolyte drinks, the project had foregone a research in pricing of different energy Drink Company of its products. They are selling with a mark-up of 20% to 35% more than the average factory price of the product. As a strategy, the project will reduce 20% in the price of the product of the existing competitors. F. DEMAND AND SUPPLY ANALYSIS Total Philippines Energy Drink Sales Volume 2006 – YTD OCT 2009 Source: Nielsen Retail Index FIGURE 3. 2 ENERGY DRINK SALES The geographic scope of the competitive rivalry explains some of the economic features found in the energy drink industry as shown in Figure above. Two major players dominate the sector – Extra Joss ® is the leader of the energy drink Philippines and boasts a market share of around 68%, followed by Cobra at about 18% in 2008. As we can see in the figure above, the portrait of energy drinks lifecycle have high demand. Overall, energy drinks category only accounts for 0. 5% of the Total Philippines Beverage industry. IV. TECHNICAL ASPECT A. PRODUCT The main product of SHASETH manufacturing company is a coconut tonic drink, coconut juice extracted from a mature coconut, process, and add some flavours to prolong its shelf life. The product will be available in three kinds of packaging: bottle, can, and tetra pack. The said product is process in two different ways: flavours, and unflavoured. This tonic drink is packed full of electrolytes as potassium, magnesium, calcium and phosphorus, affording its naturally isotonic composition. Hence, it has the potential to pull in a completely new audience, such as health-conscious women who have previously shied away from conventional sports drinks. It is a natural tonic or high-energy drink, a good alternative for electrolytes. This product is also good for infants, since the percentage of arginine, alanine, cysteine and serene in the protein of coconut water is higher than those of cow’s milk. Mature Coconut Water Tender Coconut Water Total solids% 5. 4 6. 5 Reducing sugars % 0. 2 4. 4 Minerals % 0. 5 0. 6 Protein % 0. 1 0. 01 Fat % 0. 1 0. 01 Acidity mg % 60. 0 120. 0 pH 5. 2 4. 5 Potassium mg% 247. 0 290. 0 Sodium mg% 48. 0 42. 0 Calcium mg% 40. 0 44. 0 Magnesium mg % 15. 0 10. 0 Phosphorous mg% 6. 3 9. 2 Iron mg% 79. 0 106. 0 Copper mg% 26. 0 26. 0 Source: SatyavatiKrishnankutty (1987) Recommended Nutrient B. MANUFACTURING PROCESS. A product facility was set-up and operated in a semi-commercial scale with the following general specifications: Capacity: Medium scale operation (approximately 500 nuts/day) Expected yield: Approximately 50kg. instant coconut skim milk per day. Starting process for instant (mature) coconut beverage FIGURE 4. 1 MANUFACTURING PROCESS Mature coconut beverage is process through medium scale operation. It needs the mature stage of a coconut (approximately 500 nuts per day), soak, and wash it in chlorinated water (200 ppm). De-shell, pare, and disintegrate coconut meat and coconut juice. Extract and separate the cream. Collect CSM (heating to 90C to coagulate the proteins) decanting whey to concentrate the protein coagulum. Add back some of the cream, centrifuge solids, premixed encapsulating agent, bulking agent, and other required ingredients. Blend, filter, and homogenize using high pressure to reduce fat sizes. Place in a holding tanks and feed in a pre-heated spray dryer stabilized at 150-180+/-5? C. Spray dry at 150? -180C inlet, 70-95? C outlet, with feed rate of 30-50 ml/min. Air-cool to room temperature. Add premixed flavouring, sweetener and other ingredients, dried fruit bits etc. , vitamin mineral blends. Dry mix, pack, seal and label. Store in a cool and dry place. (Source: Department of Science and Technology) C. LOCATION AND AREA The proposed project is located at Barangay Obial, Kalamansig, Sultan Kudarat, portion of lot 437, pls-50, Title no. T-15843 port. That is near to the coconut federation, which is located at lot 472, pls-504, to sustain the daily capacity of nuts needed for manufacturing. The building that consists of factory and office has an area of 200 square meters within the total land area of 400 square meters. The distance of the manufacturing company is 150 meters away from the coconut plantation. D. FACTORY EQUIPMENTS TABLE 4. 1 FACTORY EQUIPMENTS DEPRECIATION Equipments Quantity Acquisition cost Useful life (Years) Annual depreciation Desheller 1 P 63,000 15 P 3,780 Disintegrator 1 126,000 15 7,560 Screw press 1 21,000 15 1,260 Centrifuge 1 63,000 15 3,780 Homogenizer 1 84,000 15 5,040 Holding, Blending and Balance tanks 1 277,200 15 16,632 Spray dryer 1 210,000 15 12,600 Tumble 1 67,200 15 4,032 Ribbon mixer 67,200 15 4,032 Form-fill-seal machine 1 105,000 15 6,300 Walk-in-freezer 1 252,000 15 15,120 Upright refrigerator 1 50,400 15 3,024 TOTAL 11 P 1,386,000 P 83,160 Note: Factory equipment has a salvage value of 10% of its acquisition cost. Factory equipment must be reacquired after 15 years and unit cost is projected to increase by 5%. E. OFFICE EQUIPMENT AND FURNITURES TABLE 4. 2 OFFICE AND FURNITURE DEPRECIATION Office equipment furniture Quantity Acquisition cost Useful life (years) Annual depreciation Computer 1 P 20,000 10 P 2,000 Printer 1 3,500 10 350 Aircon 1 16,700 10 1,670 Table 2 2,000 10 200 Office chairs 2 1,500 10 150 Plastic chairs 2 300 10 30 Cabinet 1 6,000 10 600 TOTAL P 50,000 P 5,000 Note: Office equipments and furniture must be reacquired after 10 years and unit cost is projected to increased 5% per annum. F. OFFICE SUPPLIES. Office supplies Qty. / year Price Year 1 Year 2 Year 3 Year 4 Year 5 Computer ink 24 P 150 P 3,600 P 4,680 P6,084 P 7,909. 2 P 10,282 Calculator 3 125 375 487. 5 633. 75 824 1,071 Puncher 3 70 210 273 354. 9 461 600 Fastener 2boxes 50 100 130 169 220 286 Ball pen 2 boxes 150 300 390 507 659 857 Bond paper 18rims 200 3,600 4,680 6,084 7,909 10,282 Scissor 10 15 150 195 253. 5 330 428 Scotch tape 30 15 450 585 760. 5 989 1,285 Pencil 2 boxes 32. 50 65 84. 5 109. 85 142. 80 186 Carbon paper 6 rims 145 870 1,131 1,470. 3 1,911 2,484 stapler 4 70 280 364 473. 2 615 799 TOTAL P 10,000 P 13,000 P 16,900 P21,970. P28,561 Note: Office supplies will be acquired every year. Unit cost will increase 3% per annum. TABLE 4. 3 G. PLAN LOCATION AND FLOOR PLAN The manufacturing company is placed at the portion of lot 473 with area of 400 square meters located at Barangay Obial, Kalamansig. V. SOCIO-ECONOMIC DESIRABILITY OF THE BUSINESS The proposed project carried cheep is the development of socio economic sector particularly here in Sultan Kudarat. 1. Establishment of this business will help to generate additional employment in the community. 2. It will improve domestic production by providing market opportunities. 3. It will generate additional income to the government through taxes. 4. It will raise additional income to the coconut growers in the municipality. 5. It will provide additional revenue to the province and it will help to improve the said municipality. SUMMARY OF THE FINDINGS, CONCLUSIONS, AND RECOMMENDATION A. SUMMARY OF FINDINGS Based on the assessment and result of the study made by the proponents, establishment of coconut tonic drink in Obial, Kalamnsig is feasible. The proponents prove that the place where proposed project is located is the best source of coconut tonic drink due to wide plantation of coconut. B. CONLUSION After considering the different aspects in conducting this feasibility study, the proponents found out that the establishment of coconut tonic drink in Kalansig is feasible. It is because of the increasing demand of energy drink and nutritious beverages in local market. C. RECOMMENDATION After assessing the result of the study, the following are highly recommended: 1. The company should find ways and means to improve the quality of their products to meet the standards and satisfaction of the customers. 2. It should manage the risk that may occur in their dealings with competing companies. 3. Further studies should be conducted to determine other process to prolong the shelf life of the product without adding chemicals on it and to preserve its natural flavour. 4. Product should undergo laboratory test to make sure that it will pass the quality food standard. 5. Proper sanitation must highly observe. VI. FINANCIAL ASPECT A. UNDERLYING ASSUMPTIONS These assumptions are the basis in computing the financial projections. 1. Sales will increased by 6% per annum. 2. Purchases will increase by 3% annually. 3. Operating expense except for depreciation and legal fees will increase by 3% per annum. 4. Trade receivables at the end of the year are 30% of the year’s sales. 5. Assumed that the target markets are local health food stores, supermarkets, and grocery stores. 6. Project cost is P 4,107,938 with bank financing of 75% payable within 5 years with 8% interest rate and based on diminishing balance. 7. Finished goods inventory at the end of period will be 5% of goods available for sale. 8. Operating hours per day is 8 hours for 26 days monthly. 9. Depreciation expense will be based on straight line method. (see exhibit D) 10. Sales schedule 11. Salary is composed of their respective salary, SSS, and other benefits. It is assumed that SSS and other benefits is 20% of their salary. 12. Withdrawal is 30% of year’s net income starting 2nd year. 13. Income tax provision is 30% of income before tax. B. BALANCE SHEET PROJECTIONS C. INCOME STATEMENT PROJECTIONS D. CASHFLOW PROJECTIONS E. FINANCIAL SUMMARY F. PRODUCTION/OPERATING REQUIREMENTS The SHASETH manufacturing company will operate at Barangay Obial, Kalamansig, Sultan Kudarat. In operating the business, it will require a capital of P 4,107,938 that will be used at the start of operation to fund the purchase of goods and other necessary materials needed to manufacture the coconut tonic drink. Also included to the capital required are the cost of 400 square meter land and 200 square meter building. The factory equipment that has been purchased has a capacity of working 500 nuts a day. G. SUPPORTING SCHEDULE VI. SOCIO ECONOMIC DIVERSITY OF THE PROJECT REFERENCES: Sources and Cites Alibaba. com Google. com Wikipedia. com Organizations/Local Government Department of Trade and Industry Department of Science and Technology Sultan Kudarat Provincial Assessor’s Office Others Regional Economic Situitioner Nielsen Retail Index SatyavatiKrishnankutty We have noticed an increasing number of businesses catering to the recent rise of a new target market: the health-conscious consumer. At Nike, our goal has always been to give consumers what they want now, as well as to anticipate their future tastes, and to thus tailor our strategy to accommodate those tastes. We have recognized an unfilled market potential in the non-carbonated energizing sports drink arena, thus developing an entirely new product category. Our branding strategy is to enter the market by carving a new niche of protein-enriched energizing sports drinks. Our objective is to educate consumers about the new drink, as well as to make a profit and gain market share in the industry. We hope that by being market leaders, our name will become synonymous with the new drink category, and will aid in our sustaining a competitive advantage over the copy-cats that are sure to flock the market after the new products’ introduction and subsequent success. Our primary target market is 18-34 year old females who will use our sports drink whenever they needed a boost: at work, in the gym, or just when they felt like it. The secondary target market is 18-34 year old males who fall into much the same socio-cultural and economic category as the primary target market. The Nike Motion energy drink will be positioned as a high-end item, costing $2 per environmentally-friendly can. It will come in a variety of fruit flavors and will boast the replenishment of electrolytes and other essential vitamins and minerals. We hope that high-frequency mass market penetration using multi-media advertisements will spread the word and raise awareness about Nike Motion. National distribution will follow in supermarkets, pharmacies, health food stores, and gourmet retailers. The Nike brand name, accompanied by its strong brand image, will differentiate the product and maintain its popularity via the market leader and differentiation strategy the company has chosen. [2. 0] Environmental Analysis Economic Trends: The X and Y generations, our target markets, comprise about 110 million people of the United States population. They are, generally speaking, well-educated, and earn relatively higher incomes, thus allowing for much of their disposable income to be spent on health-oriented products, such as the new beverage we are planning to launch, Nike Motion. Neither positive, nor negative economic trends, such as changes in interest rates, inflation, DGP, etc. are not likely to have a significant impact on our product, since it’s not a high priced luxury item whose demand would be affected by theses factors. The quality of sports drinks consumed doesn’t really depend on the income of the consumers, since these are relatively inexpensive, everyday products. As a general trend however it is worth mentioning that the economy as a whole is growing in the United States as well as in other parts of the world, allowing for an ever increasing standa.

The piece was based on the theme of jealousy, and although the play changed :: Drama

The piece was based on the theme of jealousy, and although the play changed and adapted DRAMA PART 1 ASSESSMENT My first piece of practical work is to be performed on 24th June 2005. The piece was based on the theme of jealousy, and although the play changed and adapted as it developed, we tried to keep the performance set on this theme. My contribution to the performance was as an actor. My specific role was the ghost or one of the main characters, and I narrated the play as it went on. I also had a small role as a schoolteacher. To help me in my performance, I studied the play A View From The Bridge by Arthur Miller. This was very influential, and it helped our group make many decisions and choose the characters for our play. I also read the book Lies Hurt, But So Does The Truth by Aliyah Sapsard and Marion Boulicault, which helped me to understand one of the other characters in our play better, as their emotions were similar. The script of the film O, which is a modern adaptation of Shakespeare’s Othello also helped to influence the characters in my performance. The final play I looked at was History Boys, and this play helped with the physical performance of the play. We projected short, filmed moving clips onto the back of the performance area to act as links between scenes, as they do in History Boys. As mentioned, the most influential play was A View From The Bridge by Arthur Miller. This play was set in New York, America, in the late 1940s. This differs from out piece, which was set in England, in the present day. Even though we were using A View From The Bridge as our main influence, we felt that the story would work better set in the modern day, and it also meant that we didn’t have to adapt to a different location or time period for our piece. We could all draw on real life, to help our play. The characters that appear in our production are mainly schoolgirls. This is contrasting with the play we studied, as in A View From The Bridge; the majority of the characters are adults. Some of the roles they played, however, were similar to some of the roles used in our performance. In our piece, we had the character Emma Winters. She was admired by Alex, who looked up to her, and finally became obsessed. This is similar to A View From The Bridge, in which Eddie becomes obsessed by Catherine. In our piece, we also have the character

A rhetorical analysis of against school by John Taylor Gatto Essay

Attempting to persuade his audience reading from this Article,John Taylor Gatto’s displays his points of view that he does not belive in our school system. He believes that the staying in the American schooling system for so long has supplied him with every reason to refer to it as a childish program. According to him, people may see the key problem of schooling as boredom. To clarify his point, Gatto asserts having education is not equal to taking schooling which is instead considered as â€Å"a daily routine in a factory of childishness in order to make sure children do not really grow up.† Gatto supports his views by enumerating a significant number of successful Americans who did not go through the schooling system but turned out to be productive, such as Abraham Lincoln. In this short story, â€Å"Against School†, Gatto tells his experiences with students that complained they were bored in school. Gatto said these students were not interested in what was bei ng taught because they often said the work was stupid and that they already knew it. According to Gatto, these students were interested only in grades rather than learning the subject. In â€Å"Against school† Gatto begins his article discussing his thoughts on whether the term â€Å"boredom† could be used to define the experience of a student. He explains that every time he used to ask students in class why they were bored in school, the students felt that their teachers â€Å"did not seem to know much about their subject and clearly weren’t interested in learning more† (Gatto 300). With teachers being bored as well and blaming their students he brings up the question of who really is to blame. Gatto feels a change of not to provide the student with â€Å"schooling’ but with an education can be done by simply being more involved with the student. He believes that by introducing students to â€Å"competent† adults or in other words teachers who know their subjects the students will gain inspiration and interest. He then goes on to ask if schooling is even necessary, questioning if the 12 years of mandatory schooling are beneficial or not. Gatto proceeds to talk about the origins of our educational system and what he knows is the real purpose of our educational system based on the evidence he presents. He explains that the United States educational system comes from a military state named Prussia. An â€Å"educational system deliberately designed to produce mediocre intellects; to hamstring the inner life, to deny students appropriate leader skills. (Gatto 303). Claiming that we are bred to never grow up and remain children,  in his last paragraph he states one last time his thoughts on the purpose of mandatory education â€Å"Mandatory education serves students only incidentally; its real purpose is to turn them into servants† (Gatto 307). Gatto states that in this country people sees â€Å"success† as synonymous with â€Å"schooling†. He articulates that important people like George Washington, and Abraham Lincoln never went through the twelve-year schooling system we have now and they still succeeded. Gatto said that according to our cultural traditions schools were made to make good people, good citizens, and each person their personal best. Since his goal was to persuade his audience in this article I would consider the writing primarily appealing to logos and ethos with pathos used throughout the article. On page 300 his first sentence â€Å"I taught for thirty years in some of the worst schools in Manhattan, and in some of the best, and during that time I became an expert in boredom† is used to show the reader that he is an experienced veteran of our educational system. He places this at the very start of the article to try and gain immediate credibility so that he may potentially obtain the trust of the audience. This is all done to display his social standing which makes it ethos. On that same page he brings up the question â€Å"Who is to blame?† and he includes the reasoning for both the student’s and the teacher’s points of view on who they feel is accountable for school boredom. â€Å"They said teacher’s didn’t seem to know much about their subjects and clearly weren’t interested in learning more† claims Gatto his student’s would say to him, and when asking the teacher’s they stated â€Å"Who wouldn’t get bored teaching students who are rude and interested only in grades†. He places their opinions first to set himself up for introducing his own point of view in the following paragraph on page 301, â€Å"We all are. My grandfather taught me that† and goes on to say that it’s your own responsibility to entertain yourself and the teachers job is to provide you with an education. Because of the placement in points of view the reader is first brought to choose between teacher and student and who is really at fault but is then introduced to Gatto’s point of view where he blames both the teachers and students. This tactic was used because by stating his opinion after that of the students and the teachers his audience may perceive him to have the more balanced or in other words, most informed  point of view between the three. By him saying that the students are saying one thing and that the teachers are saying another and then saying what he thinks and why they are wrong he is appealing to a logos way of persuading his audience. When explaining his grandfather’s lesson the word â€Å"childish† is used to describe those who don’t agree with what his grandfather is preaching, â€Å"the obligation to amuse and instruct myself was entirely my own, and people who didn’t know that were childish people, to be avoided if possible† (Gatto 301). This choice of wording also appeals to logos because by saying that the people who â€Å"didn’t know that† or in other words weren’t aware of the belief that it is your own job to entertain yourself, a re â€Å"childish† he does this so that he can try and persuade the reader by explaining to them that because the students or teachers aren’t mature enough to already know that it is up to them to stay entertained, and they expect someone to entertain them they are still childish people. This also appeals to ethos because by saying something negative about the opposition specifically that they are childish the author can lead the readers to believe that he is the wiser or more mature one of the three viewpoints. When providing evidence to support his claims Gatto once again appeals to his audience through ethos by stating the person he is quoting and some background on said person before writing about what it is they actually said that relates to the article. By adding positive words or background information about the author he attempts to gain credibility for his evidence by letting the audience know that the information is coming from someone who knows what they are talking about and he does it various times throughout the essay for example on page 302, â€Å"we have for example the great H.L. Mencken, who wrote in the American mercury† Notice the usage of the word great, and how the context its being used in could lead the reader to be more fond of the evi dence. A more obvious use of this tactic can be found on page 303 where he says â€Å"It was from James Bryant Conant-president of Harvard for twenty years, WWI poison gas specialist, WWII executive on the atomic-bomb project, high commissioner†¦and truly one of the most influential figures of the 20th century† He probably could’ve just said one or two things but he throws a whole list at the readers so they could potentially feel this is accurate information from someone with high standing. Instead of just throwing his evidence and support out there Gatto attempts to set  them up again to seem more credible because of his certain choice of wording and how he places it in his writing. He decides to end his article by trying to persuade the audience through the use of emotional appeal, or pathos. After urging the audience to â€Å"wake up† and see the points he is trying to make he decides to use the line â€Å"there’s no telling what your own kids could do† he says this to hook any leftover skeptics by bringing up the point that maybe it won’t help them but instead their children. This is effective because the reader may have a different point of view on this whole article when thinking about how it relates to their loved ones, their children. When asked if I agree with Gatto and his views I would say that I partially agree with him. I do agree when he says that modern day education is boring because of both the teachers and students, it really is up to both sides to find a way to entertain each other to get the most amount of work done and find inspiration in what they are doing. When saying that â€Å"Mandatory education serves children only incidentally; its real purpose is to turn them into servants (Gatto 307) I also agree with him. The idea that you should be forced to go and do something you don’t always want to for the sake of â€Å"learning† when you don’t really care about the topic to begin with has always been something I’ve questioned. Sure you can get the work done but if you don’t care it won’t stick so what’s the point? It really does seem to me that schools are used for income, to keep the population busy and to keep us out of â€Å"trouble†. Education system teaches us to appease, its gets us tired and it makes many of us lose hope in what we want to do. I don’t agree with him however when he talks about how school keeps us from growing up. We still get older and mature and many people actually find what they feel is their calling through our educational system so that can’t be the case, I don’t think it keeps us from ever being useful. I think we are already useful; we are just too caught up in school and all the work there to go out and do things. Throughout his article Gatto does a great job as far as being persuasive with his audience through the use of ethos logos and pathos. With Harper’s magazine being released and purchased by people who are interested in controversial views like this, Gatto gives the readers what they paid for by  effectively questioning our educational system and making his point that education is turning our society into slaves or as he likes to put it â€Å"servants† (Gatto 307). What I do feel he lacks on though is providing more views of the opposition, on page 302 he writes about all the people who didn’t go to school and are successful in the world, but he fails to mention anyone who has gone to school and has ended up just as successful as those people. I find it hard to believe that out of anyone going to school in the United States since 1915, not one person has been successful because of it. Though he is persuasive and successful in putting out his points of view this aspect of his article is very unbalanced. Ultimately, the article does get the job done and does a good job informing the readers of his views on our educational system and why he is against school. Starting off his writing by stating â€Å"I taught for thirty years in some of the worst schools in Manhattan, and in some of the best, and during that time I became an expert in boredom† (Gatto 300) proves to be effective because logically it makes sense that he learns about boredom after thirty years, and being a teacher for thirty years gives him credibility in the topic at hand. Gatto argues that schools are cell-block style, forced confinement of both students and teachers (Par. 4). According to Gatto, James Conant changed the style of standardized testing, nor the gargantuan high school that warehouse 2,000 to 4,000 students at a time (Par. 12). Gatto states the best one to become your full potential is to manage yourself (Par. 27).

Acts of Rebellion Essay

In 1984, Orwell presents the act of rebellion through love. â€Å"Listen. The more men you’ve had, the most I love you. Do you understand that?† this whole quote suggest that they are both rebelling, meaning that Julia has already rebelled in the past by having sex with other men. Also Winston is declaring that the more she rebels the more he would love her, which is also an act of rebellion in itself because love is unauthorized, by Big Brother. â€Å"The most† could suggest that Winston is encouraging everyone to rebel against Big Brother, which could mean that as Julia loves Winston, he is taking advantage of her by telling her that whatever Julia is doing is right that he is totally supporting her. Additionally this could mean that he wanted more people to be corrupt, and everyone to go to the wrong path and disobey Big Brother. Orwell presents the act of rebellion through love because in the Dystopian society there are strict rule that need to be followed, s uch as no having sex for pleasure, and this is clearly an act of rebellion as Julia had sex with lots of party member. Similarly in Romeo and Juliet where Shakespeare is presenting their love by rebelling, they are both willing to disobey the orders of the wise ones just to be with each other. â€Å"Therefore stay yet; thou need’st not to be gone† proposes that Juliet is stubborn, as the Daughter of Capulet; she is used to get what she wants. Additionally Romeo declares to her † Let me ta’en, let me be put to death† This could emphasise that he is willing to die for Juliet and stay with her than live his life without her, this clearly shows that he is rebelling against all the rules put upon them, just to stay with Juliet. â€Å"Not to be gone† could suggest that Juliet is being bossy as she is ordering him to stay with her. But alternatively this could highlight that as men in the Elizabethan had power over women, and they were patriarchal meaning that Juliet was a bad influence on Romeo, and that she was almost a threat to his manhood. As he accepts defeat Ro meo says â€Å"let me put to death† which could declare that Juliet is Romeo’s weakness and that if someone breaks Juliet, Romeo will also shatter.