Business to Business marketing and supply chain management Essay

Business to Business marketing and supply chain management - Essay Example A supply chain is an inter network for facilities and distribution solutions that does the functions for procuring the materials, transforming these raw materials into usable intermediate and finished goods, and finally distributing these finished goods to the customers (Hugos, 2006, p.3). It consists of all the stages that are related in completing a customer request. The goal of SCM should be to link the marketplace, the distribution network, the manufacturing process and the procurement (or purchasing) activity in such a way that customers are serviced at higher levels and yet at a lower cost (Business-to-business marketing and supply chain management, 2008, p.4). Business-to-business (B2B) describes the commercial transactions between businesses that can be between manufacturers and wholesalers or in between wholesalers and retailers. Relation between SCM and B2B For any supply chain management to sustain in a B2B environment, the focus must lie on providing the customers with th e best in quality of services. The B2B customers usually have very particular demands (Withey & lancaster, 2012, p.258), and the best solution in these situations is to have a consumer friendly supply network chain which would operate in a real-time, would be data driven and would be able to supply the products on demand. The key features of B2B marketing such as placing demands, the buying process need to be incorporated in the SCM of a company to boost sales (Business marketing and supply chain management, 2008, p.19). Relationship marketing in B2B communications Effective business to business (B2B) relationships in the context of supply chain management are mostly important for the organizations to strengthen their ability in order to be more competitive and leader in the marketplace (Clement, 2009, p.3). There has to be certain limitations between the supplier and the purchaser so as to maintain a healthy relationship. The relationships also need to focus on the pricing issues t hat are determined by the market forces. Apart from this, there must be continuous initiatives to strengthen the partnerships in the B2B marketing scenarios. Aim of the paper The paper is based on a case study what will try to highlight the importance of relationship management in SCM and in a B2B marketing. It will be based on the conditions of the chemical industry as presented in the case study and draw insights from it regarding the issues of supply chain management, B2B marketing, key account management and how they are related with each other. The case study – Chemco and the chemical industry Chemco is a company operating at the global level in the chemical sector. Its products include chemical additives designed to enhance a base chemical’s properties. These products are used by blenders/manufacturers to create branded products for the global market, including the oil and petroleum sectors. Chemco was once regarded as the highest owner in market share and the te chnical leader. This had been achieved through their investment in R&D and a widespread geographical coverage of the local agents by offering close customer liaison. Towards the end of the decade, the condition in the chemical industry was deteriorating because of which the demand was cut down. This forced the manufacturers to cut down on their costs. Chemco's

Mitochondria and Its Functions Essay Example | Topics and Well Written Essays - 500 words

Mitochondria and Its Functions - Essay Example The present paper has identified that mitochondrial chromosomes are inherited from our mothers.  Although minutely small, mitochondria are of major importance to athletic activities because the increase in their density is associated with enhanced performance capacity ("Mitochondria Functions" n.d. para. 1).  To answer the question on which between a world-class runner and a typical couch potato would have a much higher density of mitochondria from their sample muscle biopsies, it would definitely be the world-class runner because mitochondria are concomitant with exercise and physical activity.  Furthermore, mitochondria are the only places inside the muscles where carbohydrate, fat, and protein can be broken down in the presence of oxygen to create the energy needed for exercise. As a consequence, the more mitochondria an individual has, the more energy that individual can generate during exercise resulting in faster and longer time doing running, swimming and other physical activities ("Mitochondria Functions" n.d. para. 2).  Several studies have been done to document or otherwise prove that increased exercise generates a higher density of mitochondria. There are differences from these findings as to what type of physical activity generates more mitochondria such as intensity, faster but shorter duration or longer but slower duration. There are three types of human muscles: the cardiac, smooth and skeletal. The skeletal muscle is further classified into three types, which are the Type I, Type IIA and Type IIB fibers. Type IIB Fibers are white and geared to generate ATP or Adenosine triphosphate—an important carrier of energy in cells in the body—that is not able to supply skeletal muscle fibers continuously with sufficient ATP and have a fast concentration velocity. Type IIB fibers are found abundantly in the muscles of the arms (â€Å"Muscle†, n.d.). In one of the studies dealing with mitochondria, researchers were able to differentiate its effects depending on the type of muscle.